"The Secret to Winning More Customers and Building Stronger Teams" with Elevate Coaching

Whether you're managing a team, working closely with clients, or navigating professional relationships, your ability to communicate and influence effectively can make all the difference.

One powerful tool for unlocking this understanding is the DISC profile—a simple yet profound behavioral assessment that offers insights into personality styles and communication preferences. For professionals in small to medium-sized businesses, such as real estate agents or team leaders, DISC profiling can be a game-changer.

This blog explores the benefits of the DISC profile, its practical applications for professionals, and why by investing in profiling your team, you can improve communication, build stronger teams, and drive elevated success across many dynamics within your business.

Connect to your team and customers more accurately

How does Winning more Customers align to the DISC Profile?

And more importantly what is DISC Profiling?

The DISC profile is a behavioral and thinking assessment tool that identifies individuals preferred thinking and behavioural styles. These are segmented into four primary styles being: Directive -D style, Influencer - I style, Steady - S style, and Conscientiousness - Detailed thinking - C style. Each style reflects unique preferences in how people approach tasks, interact with others, and respond to challenges. Understanding where you, your team, or your customers fall within these categories can provide a roadmap for improved communication and collaboration.

For professionals like real estate agents, consultants, or salespeople, building rapport and understanding clients’ needs is essential. Here’s how the DISC profile can help:

1. Tailored Communication

Everyone communicates in different ways. A customer might appreciate a quick, results-oriented conversation and presentation, while another customer may prefer a warm, reassuring approach.

Knowing your communication and influencing style and that of others allows you to adapt your communication to resonate more effectively, and increase positive outcomes with customers, team, peers and staff, leading to more productive interactions, relationships and outcomes.

2. Improved Persuasion and Influence

Each style has an innate response to situations that create fear, anxiety and what they believe are their priorities. Influencing someone’s decision is easier when you understand their priorities and fears. For example:

• A "Directive" person is likely to value efficiency and results.

  • Highlight how your solution saves time and delivers impact.

• An "Steady" customer may prioritize trust and reliability.

  • Focus on building a relationship and emphasizing long-term benefits.

By aligning your approach with their behavioral and thinking style, you increase the likelihood of achieving positive outcomes.

3. Enhanced Problem Solving

In professions like real estate, you’ll encounter a diverse range of customers and challenges. Understanding different styles helps you anticipate how others might react to you, the type of fears they may have, and what your vendor's priorities may be. For instance:

• Conscientious, those that prefer granular details in any presentation, may hesitate without enough detailed information.

  • Present clear data can help them move forward.

• Influencer individuals might rely on their emotional instincts.

  • Maintaining enthusiasm and positivity can help diffuse doubts.

    
    

Benefits to you

For business owners, professionals and team leaders, behavioural profiling is an invaluable tool for building effective teams, fostering a positive work culture, and driving success.

Here are a few examples of how

1. Building Stronger Teams and Collaboration: Every team comprises diverse personalities, and these differences can lead to misunderstandings or conflict if not managed effectively. By investing in your team and working in partnership with Elevant Coaching, you will see how

• Team members appreciate each other’s strengths and differences.

• Reduces tension by improving understanding of individual work styles.

  
  

2. Enhance Your Effectiveness: When you understand your team's styles, you can adapt you communication style to meet their needs. Relationships begin to deepen with an increase in trust and safety as people feel like "you get them".

• When you align their approach with the team’s dynamics, they foster higher engagement, loyalty, and performance.

3. Conflict Resolution : Conflict is inevitable in any workplace, but understanding style, can help de-escalate tensions. For example, Directive personalities may need straightforward, fact-based resolutions, and assertive in nature, while Influencer individuals may benefit from empathetic communication. Investing in DISC profiles for you and your team equips you with strategies to address disputes constructively.

4. Informed Hiring Decisions : DISC profiling is not only a tool for existing teams but also a valuable resource for hiring. By identifying the behavioral traits most suited to a role, you can:

• Screen candidates effectively.

• Build a balanced team with complementary skills and styles.

• Reduce turnover by ensuring a strong fit between roles and personalities.

  
  

Why Should You invest?

While behavioural profiling offers clear benefits, you might hesitate to invest in it due to perceived costs or time requirements. However, the return on investment is undeniable. Here’s why investing in your team is a smart decision:

Team with Different Styles

1. Increased Productivity When team members understand their own work styles and those of their peers, they can: Work more efficiently. Minimize miscommunications. Align tasks with strengths, leading to better results.	3. Improved Customer Relationships For customer-facing businesses, like real estate or sales, understanding customer communication preferences, can elevate the potential to close the sale. When you tailor your approach to your prospects or customer behavioral style, you are better equipped to: 1. Meet expectations. 2. Build trust. 3.Increase customer loyalty and referrals.
2. Higher Employee Engagement When your team feel understood and valued, they are more likely to stay engaged and motivated. DISC profiling demonstrates a commitment to their personal and professional growth, fostering a culture of trust and collaboration.	4. Data-Driven Insights for Growth DISC profiling provides actionable insights that go beyond intuition. In circumstances when you’re looking to restructure your team, enhance training programs, or refine communication strategies, balance gender diversity in your company, the data from can inform smarter business decisions.

Practical Applications in Real Estate

Let’s take a closer look at how the profile can directly impact professionals in real estate—a field where understanding people is crucial.

Real Estate Agent presenting to a Vendor

Matching Styles with Clients

Real estate agents wining more customers is often a hit and miss, while juggling multiple customers with unique personalities. Understanding different thinking styles can be your secret to wining more customers with Elevate Coaching. Investing in profiling will help you:

• Identify a vendor's s decision-making process: e.g, a Directive vendor might be ready to sign quickly, as they tend to be action orientated while a Conscientious - detailed thinking vendor may need extensive data to build trust in the relationship.

• Adjust your communication style to match their listening and thinking styles.

Negotiation Strategies

In negotiations, understanding the other both vendor and buyer style gives you an edge. For example:

• Directive individuals respond well to bold, confident, assertiveness in their agent when presenting an offer

• Steady individuals might prefer a collaborative, win-win approach.

  
  

Building Long-Term Relationships

Real estate is built on trust and connections. Winning more customers by understanding your prospects and customers, will help you build lasting relationships by understanding their values, communicating to their style, so they feel, you get them and being able to address their fears and concerns effectively.

Getting Started...

Here are a few steps you can take to get started..

1. Contact Eloise to discuss the Assessment: Start by understanding your own style and received a full, comprehensive profile report. And you get 90mnins together as a debrief you so understand exactly what your report means to you. This self-awareness is the foundation for improving interactions with others.

2. Profile Your Team: Invest in your team. Build trust and collaboration by sharing and understanding other that building high performance.

3. Apply Insights Daily: Use these insights in meetings, customer interactions, and projects. The more you practice, the more intuitive it becomes.

4. Provide Training: Consider a team workshop where they team explore each other's style and begin to form cohesive and aligned thinking, communication and team synergy

The DISC behavioural and thinking profile is more than just an assessment tool—it’s a gateway to better communication, stronger relationships, and greater success.

For professionals in client-focused roles and business leaders managing teams, the profiling provides the clarity and confidence needed to navigate the complexities of human behaviour.

Investing is not just about understanding others; it’s about unlocking high performance of your team and business.

Get in touch for a confidential chat

Eloise Tzimas

Accredited Coach and Facilitator

www.elevatecoaching.biz